ATLANTA ORTHOPEDIC HEAT GROWTH
From October 2022 to September 2024, search volume performance for orthopedic providers in Atlanta outpaced the rest of the nation by 71%.
Within Atlanta – Carroll, Gwinnett, and Coweta counties have seen the strongest orthopedic search volume growth. Here’s how the top 5 counties grew in orthopedic search volume in the past 24 months compared to the rest of the counties in Georgia:
- Carroll: +793%
- Gwinnett: +229%
- Coweta: +192%
- Forsyth: +162%
- Henry: +55%
Did you know?
Patient demand for orthopedics is especially high in Fulton county, providing an exciting opportunity for providers. In fact, Fulton county has 30% of the top 10 zip codes with unmet demand* for orthopedic providers in Atlanta.
*Zocdoc uses a proprietary method to calculate unmet demand, comparing the ratio of searches (demand) to near-term bookable providers (supply) in a given geographic area.
WHO IS LOOKING FOR ORTHOPEDIC PROVIDERS IN ATLANTA?
Any time we see trends like this at Zocdoc, we dig in deeper. Get to know your patient base, both current and potential. We’ve got all the insights into the types of Zocdoc patients booking in orthopedics in Atlanta — including how and why they’re so valuable to providers.
NEW …
91 percent of orthopedic bookings in Atlanta are new patient bookings. These patients are extremely valuable since the data also shows new patients want to become loyal, long-term patients. Bringing in new patients who return again and again drives the greatest revenue.
INSURED …
89 percent — an overwhelming majority of Atlanta orthopedic bookings on Zocdoc — are made with commercial insurance.
TECH-SAVVY …
Orthopedic patients want a tech-savvy booking experience and the ability to book 24/7. 67% of orthopedic patients book via mobile and 48% booked between 5 p.m. and 9 a.m. when the office is typically closed. In short, they’re relying on technology to book rather than picking up the phone and leaving a message at the provider’s office.
AND LOOKING TO BE LOYAL
Over 80% of Zocdoc patients rebook with the same provider when rebooking in the same specialty. Mobile bookers are also highly loyal; 60% of orthopedic patients who initially booked on mobile rebooked via mobile device.
Orthopedic patients are loyal regardless of gender; 51% of orthopedic patients who rebook with the same provider are male and 49% are female. This is important since loyal patients generate the highest lifetime value, driving the most revenue.
Atlanta presents a hot opportunity for healthcare professionals, especially in orthopedics. Reach out to our enterprise sales representatives today to learn more about how you can capitalize on Atlanta’s high patient demand for orthopedics. You can also request a custom search and booking analysis.