Online patient reviews are a vital part of any healthcare provider’s success. Whether you’re a seasoned professional or new to the field, reviews can significantly impact your ability to attract and retain patients.
Here’s why they’re so important:
1. Stand out to patients
Think about how often you rely on reviews in your daily life. Whether you’re choosing a restaurant, buying a product, or deciding on a service, reviews play a crucial role in the decision-making process. This is especially true for healthcare. Patients use reviews to evaluate providers before booking an appointment. Positive reviews help you stand out, making it more likely that patients will choose your practice over others and recommend you to friends and family.
2. More reviews, more bookings
Providers with at least 10 reviews typically see three times more monthly bookings than those with zero. The numbers speak for themselves — having more reviews can directly impact your practice’s success.
3. Highlight comprehensive information
Patients want to feel confident in their healthcare choices. Reviews can highlight the quality of care, bedside manner, overall office experience, and wait time at your practice, which can give potential patients the assurance they need to book an appointment. When patients read about others’ positive experiences, they feel more comfortable and trust that they’ll receive the same level of care.
4. Build trust on Zocdoc and beyond
Zocdoc takes reviews seriously and only publishes reviews from verified patients who have booked with your practice. This helps ensure the authenticity of the feedback and strengthens the trust patients place in your reviews. However, building trust and credibility through reviews isn’t just limited to Zocdoc. When potential patients Google your name, they’ll likely see these reviews, enhancing your SEO and driving more traffic, visibility, and bookings.
In conclusion
Online reviews are not just a passive reflection of your practice — they’re an active tool you can leverage to grow your patient base. Patients have more choice than ever and they’re discerning. Having excellent, verified reviews helps patients find the best fit, improves your visibility, and increases bookings.
How to get started
Encouraging your patients to leave reviews is one of the most effective steps you can take to increase bookings. Patients who book on Zocdoc automatically receive requests to write a review after their visit. Zocdoc also makes it easy for patients who didn’t book through the platform to leave reviews, too. Simply click “Request Reviews” in your home or dashboard, and we’ll take care of the rest.
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