Every month, millions of patients search for providers on Zocdoc. One of the main criteria they look for is whether a practice accepts their insurance. The majority of bookings (82%) on Zocdoc use commercial health insurance plans. Medicaid and Medicare are the next two most popular types of insurances with 9% and 5% of bookings, respectively. A small percentage of bookings (4%) are self-pay (no insurance). When it comes to loyalty, patients want to return to providers that accept their insurance.
The most loyal patients use in-network insurance
Finding in-network providers is so critical to patients that once they find a provider who takes their insurance, they remain loyal. Regardless of insurance type, in-network bookers are equally (and highly) loyal.
Rebooking rate:
- 77% Commercial bookers
- 76% Medicaid bookers
- 78% Medicare bookers
Once a patient finds a provider who takes their insurance and aligns with their preferences, they might be more inclined to maintain that relationship rather than going through the hassle of starting over to find a provider that takes their insurance. Loyal patients are highly valuable to a practice, because when looking at the average patient value of the course of a year, the patients that drive the most revenue are those who return again and again.
How to increase patient loyalty
In order to maximize bookings and increase loyalty, it’s crucial to have an up-to-date list of the types of insurances your practice accepts and work with as many top insurance plans as possible*. Providers on Zocdoc collectively accept more than 18,000 insurance plans and we make in-network booking easy with tools that help providers keep their insurance information accurate and up-to-date.
*Zocdoc works with providers to determine their top insurance plans.
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