Each month, millions of patients visit Zocdoc to find healthcare providers across every state and every specialty and to instantly book an appointment online. That means every day, with their clicks, patients are telling us what they want from their providers — and who meets their standards.
Patient preferences tell us a lot about how best to support those patients. The more insight your practice gains on real patient behavior, the better you can position yourself in the marketplace.
Let’s break down the 5 Ws (and one H) of a Zocdoc patient.
Who is on Zocdoc?
Everybody, with a female, 30-plus skew
Proof: Two in 3 users are female. About two-thirds are over 30, while the rest are young adults ages 18 to 29.
What are they looking for?
A provider who takes their commercial insurance
Proof: Nearly 90 percent of bookings are in-network. Three in 4 book with commercial insurance.
When do they want to meet?
Immediately, but they’ll book anytime — day or night
Proof: The typical appointment on Zocdoc takes place within 24 to 72 hours of booking. Nearly 40 percent of all appointments were booked outside of work hours, between 5 p.m. and 9 a.m. One-fifth of all appointments were booked on Saturday.
Where do they want to meet?
In-person, but not too far away
Proof: Excluding mental health, 92 percent of appointments booked are for in-person care. More than 4 out of 5 in-person appointments take place less than 20 miles from the patient’s home address. Even for virtual appointments, 3 out of 5 are for providers within the same radius.
Why do they want to meet?
They are (literally) in the market.
Proof: About 3 in 4 appointments are for new patient-provider relationships.
How do they make decisions?
They trust the wisdom of crowds.
Proof: Patients are more than twice as likely to book a provider with at least 50 reviews versus one with no reviews.
Meet the patients
Zocdoc patients tend to be young and commercially insured. They are looking for immediate appointments with a brand new provider in their local area. They want to book online and read reviews.
Get to know these patients firsthand by listing your practice on Zocdoc today. Consult with an enterprise sales representative to learn more about how Zocdoc can grow your business.