Every month, millions of patients search for providers on Zocdoc. One of the main criteria they look for is whether a practice accepts their insurance. In fact, 97% of bookings on Zocdoc are made using insurance. Put simply, insurance is a secret weapon for growing your practice.
The Insurance Breakdown
The majority of bookings on Zocdoc use commercial health insurance plans. Medicaid and Medicare are the next two most popular types of insurances, respectively. A small percentage of bookings are self-pay (no insurance).
Patients want to book with in-network providers
Patients search for in-network providers on Zocdoc nearly three times more than they search for out-of-network providers. This means that providers are more likely to receive a booking if they are in-network with a patient’s insurance.
Search results that lead to bookings are the highest for in-network searches and nearly 7 times greater compared to out-of-network searches.
More plans, more visibility
Having a greater number of insurance plans you accept directly translates to higher visibility and maximizes bookings.
Providers on Zocdoc that are mapped to all of the top insurances showed up on page 1 in 95% more searches compared to providers missing 5 of the top insurances.
What’s more, there’s a negative correlation between missing top insurance plans and receiving bookings. Providers missing 5 of the top insurance plans receive 44% less bookings and providers missing 10+ receive 88% less bookings.
Half of Zocdoc bookings are with the top 5 insurance carriers and 60% are with the top 10 insurance carriers. You can work with a company like Zocdoc to determine your top insurance plans.
The bottom line
In order to maximize bookings, it’s crucial to have an up-to-date list of the types of insurances your practice accepts and work with as many top insurance plans as possible. Providers on Zocdoc collectively accept more than 18,000 insurance plans and we make in-network booking easy with tools that help providers keep their insurance information accurate and up-to-date. Patients can simply select their insurance plan and we’ll indicate whether a provider is in-network.
Download our white paper today for more insights into insurance and how to grow your practice.