Your average daily budget specifies what you are comfortable spending on average per day over the course of a month (keep 30.4 in mind—it’s the average number of days in a month, when you divide 365 days by 12 months).
Zocdoc will always try to get your daily budget’s worth of the result and will adjust day-to-day spend based on the volume of opportunities available. This means that on some days you might not reach your budget, and on other days you might exceed it. We do this to spend your budget as effectively as possible.
Even though your day-to-day spend might vary, you will never pay more than:
30.4x your average daily budget in any particular month:
For example, if your average daily budget is $100, you’ll never spend more than $3,040 in one month.
You can set and edit your average daily budget at any time. Here’s what spend could look like for one month of Sponsored Results with a $100 average daily budget:
Sometimes, your budget can be a limiting factor in your performance. If you are regularly spending your full budget each month, you might be missing out on relevant searches. Learn how to change your budget to maximize results.
Get started with Sponsored Results here.