Each month, millions of patients visit Zocdoc to find healthcare providers across every state and specialty and to instantly book an appointment online. That means every day, with their clicks, patients are telling us what they want from their dermatology providers — and who meets their standards.
Patient preferences tell us a lot about how best to support those patients. The more insight your practice gains on real patient behavior, the better you can position yourself in the marketplace. We analyzed the data from hundreds of thousands of dermatology bookings to share key facts you need to know about potential patients.
Zocdoc patients are young (and skew female)
Nearly half (48%) of Zocdoc dermatology patients are millennials (ages 25-39). 22% are young adults ages 18-29 and 3 out of 5 dermatology bookers are female. Being able to capture these patients early in their care journey is crucial, especially as they begin to establish their skin care routines and look for advice on cosmetic procedures.
Loyalty is more than skin deep
Zocdoc patients want to find providers they can trust. Every new patient has the potential to become a long-term patient. Zocdoc dermatology patients are highly loyal, generating the highest lifetime revenue. In fact, over 80% of dermatology patients rebook with the same provider to establish ongoing care. For instance, while a new patient might initially see a dermatologist for acne and rebook for the same reason, they also rebook for annual skin checks and cosmetic procedures. This underscores that they want to find providers they can keep seeing.
Patients want to be seen as soon as possible
3 out of 5 dermatology bookings were made for appointments within 8 days. This is much sooner compared to the national average wait time of 34.5 days* to see a dermatology provider.
*According to the 2022 Survey of Physician Appointment Wait Times
Insurance reigns supreme
4 out of 5 dermatology patients book with a commercial insurance plan and 9 out of 10 dermatology patients book in-network appointments.
Patients first establish care for routine needs and common concerns
The top visit reasons include annual skin visits, acne, skin cancer screening, mole screening/treatment, hair loss, eczema, and cyst(s).
They also value cosmetic services that can enhance their glow
When patients book without insurance or out-of-network, the top visit reasons are all cosmetic services including Botox, fillers, and micro needling.
Be available to meet patients 24/7
64% of dermatology patients book via mobile, and half book appointments from 5 p.m. to 9 a.m. when the office is typically closed. Meeting these patients’ unique needs by being available online for easy self-scheduling helps the most competitive dermatology practices stay relevant.
The bottom line
Zocdoc dermatology patients tend to be young and commercially insured. They are looking for timely appointments (that can be booked online 24/7) with providers in their local area. While finding a doctor who takes their insurance is important, they’re also willing to self-pay for cosmetic services.
Consult with an enterprise sales representative to learn more about how Zocdoc can grow your business.