Patients who are looking for new providers on Zocdoc want to find providers they can keep seeing in the long run. In fact, 80+% of Zocdoc patients rebook with the same provider when rebooking in the same specialty.

We analyzed Zocdoc’s rebooking data from 2022 and 2023, with rebookings defined as initial new patient visits who later booked again with the same provider. Here are the important insights you can leverage regarding which patients are most loyal and the factors that contribute to loyalty.