Patient search volume is rising in the Los Angeles metro area, and now is the time for health care providers to take advantage in the popular Southern California area.
BRIGHT LIGHTS, BRIGHT LOS ANGELES GROWTH
From June 2023 to May 2024, search volume performance in the Los Angeles metro area outpaced the rest of California by 56% and eclipsed the national average by 67%.
Search volume is 75% higher YoY in Los Angeles compared to the rest of the metro area.
Did you know?
Within the Los Angeles metro area, Los Angeles county is not only driving the most search volume growth, but it also accounts for 75% of the zip codes with unmet demand in the last year*. This means providers have a huge opportunity to leverage their services here and gain new patients.
*Zocdoc uses a proprietary method to calculate unmet demand, comparing the ratio of searches (demand) to near-term bookable providers (supply) in a given geographic area.
FAME-WORTHY SPECIALTIES
Within the Los Angeles metro area, certain specialties are seeing search volumes that are significantly higher YoY compared to the rest of the state. While there’s room for all specialties to gain new patients, patients are increasingly looking for these top 5 specialties:
- Ob-gyn: +160%
- Urgent Care: +150%
- Primary Care: +63%
- Dental: +29%
- Ophthalmology: +15%
Any time we see trends like this at Zocdoc, we dig in deeper. Get to know your patient base, both current and potential. We’ve got all the insights into the types of Zocdoc patients booking in the Los Angeles metro area — including how and why they’re so valuable to providers.
YOUNG …
Younger patients are driving the most demand in the Los Angeles metro area, with 38% percent in their 20s and 36% in their 30s.
| Provider type | Patients in their 20s | Patients in their 30s | Patients in their 40s |
| Overall | 38% | 36% | 11% |
| Ob-gyn | 39% | 45% | 8% |
| Mental Health | 43% | 34% | 11% |
| Dermatology | 37% | 37% | 11% |
| Primary Care | 37% | 39% | 11% |
| Urgent Care | 33% | 42% | 11% |
INSURED …
Eighty-six percent — an overwhelming majority of Los Angeles metro area bookings on Zocdoc — are made with commercial insurance. Between June 2023 and May 2024 we saw patients with insurance book 88% of ob-gyn appointments, 88% of ENT appointments, 87% of dental appointments, 87% of dermatology appointments, 87% of orthopedic appointments, and 83% of primary care appointments.
AND NEW.
Eighty-four percent of bookings in the Los Angeles metro area are new patient bookings. These patients are extremely valuable since the data also shows new patients want to become loyal, long-term patients. Bringing in new patients who return again and again drives the greatest revenue.
The top specialties with new patient bookings in the Los Angeles metro area included:
- Ophthalmology: 92%
- Optometry: 92%
- ENT: 90%
- Dental: 89%
- Urgent Care: 88%
- Mental Health: 85%
The Los Angeles metro area, especially Los Angeles county, presents a golden opportunity for healthcare professionals. Reach out to our enterprise sales representatives today to learn more about how you can capitalize on Los Angeles’ high patient demand. You can also request a custom search and booking analysis that shows unmet demand specific to your region and specialty.