Patient search volume is rising in the New York metro area, and now is the time for health care providers to take advantage in a place that never sleeps.
BIG APPLE, EVEN BIGGER GROWTH
From June 2023 to May 2024, search volume performance in the New York metro area outpaced the rest of New York, New Jersey, and Pennsylvania by 59%.
Within the New York metro area, Pike and Essex counties have seen the strongest search volume growth. Here’s how the top 5 counties grew in search volume YoY compared to the rest of the counties in the New York metro area:
- Pike: +383%
- Essex: +70%
- New York: +60%
- Union: +58%
- Putnam: +44%
Did you know?
New York County (Manhattan) has the number one zip code (10007) for unmet demand.* This means there’s an exciting opportunity for providers to gain more patients in Manhattan.
*Zocdoc uses a proprietary method to calculate unmet demand, comparing the ratio of searches (demand) to near-term bookable providers (supply) in a given geographic area.
SKY-HIGH SPECIALTIES
Patients in the New York metro area are overwhelmingly searching for ENT specialists. The top 5 specialties that saw the greatest increase in searches YoY compared to the rest of the state included:
- ENT: +1,163%
- Dental: +754%
- Urgent Care: +121%
- Primary Care: +47%
- Mental health: +30%
Any time we see trends like this at Zocdoc, we dig in deeper. Get to know your patient base, both current and potential. We’ve got all the insights into the types of Zocdoc patients booking in the New York metro area — including how and why they’re so valuable to providers.
YOUNG …
Younger patients are driving the most demand in the New York metro area, with 34% percent in their 20s and 36% in their 30s.
| Provider type | Patients in their 20s | Patients in their 30s | Patients in their 40s |
| Overall | 34% | 36% | 14% |
| Ob-gyn | 36% | 43% | 10% |
| Mental Health | 34% | 41% | 13% |
| Dermatology | 36% | 34% | 14% |
| Primary Care | 38% | 35% | 13% |
| Urgent Care | 32% | 39% | 14% |
INSURED …
Eighty-four percent — an overwhelming majority of New York metro area bookings on Zocdoc — are made with commercial insurance. Between June 2023 and May 2024 we saw patients with insurance book 92% of dental appointments, 87% of ENT appointments, 86% of dermatology appointments, and 85% of optometry appointments.
AND NEW.
Seventy-eight percent of bookings in the New York metro area are new patient bookings. These patients are extremely valuable since the data also shows new patients want to become loyal, long-term patients. Bringing in new patients who return again and again drives the greatest revenue.
The top 5 specialties with new patient bookings in the New York metro area included:
- Mental Health: 88%
- ENT: 86%
- Dermatology: 85%
- Urgent Care: 83%
- Dental: 82%
The New York metro area presents a huge opportunity for healthcare professionals. Reach out to our enterprise sales representatives today to learn more about how you can take advantage of New York’s high patient demand. You can also request a custom search and booking analysis that shows unmet demand specific to your region and specialty.