Patient search volume is rising in the Tampa metro area, and now is the time for health care providers to strike while the demand is hot.
TAMPA’S LIGHTNING GROWTH
From June 2023 to May 2024, search volume performance in the Tampa metro area outpaced the rest of the nation by 90%.
Within the Tampa metro area, Pasco and Hillsborough counties have seen the strongest search volume growth YoY (+374% and +60%, respectively).
Did you know?
Patient demand is especially high in Pinellas county, providing an exciting opportunity for providers. In fact, Pinellas county has two of the top zip codes (33701 and 33756) with unmet demand* in the Tampa metro area.
*Zocdoc uses a proprietary method to calculate unmet demand, comparing the ratio of searches (demand) to near-term bookable providers (supply) in a given geographic area.
HOTTEST GROWING TAMPA SPECIALTIES
The top specialties in the Tampa metro area that saw the greatest increase in searches YoY compared to the rest of the state included:
- ENT: +691%
- Dental: +567%
- Dermatology: +169%
- Urgent care: +106%
- Ob-gyn: +98%
Any time we see trends like this at Zocdoc, we dig in deeper. Get to know your patient base, both current and potential. We’ve got all the insights into the types of Zocdoc patients booking in the Tampa metro area — including how and why they’re so valuable to providers.
YOUNG …
Younger patients are driving the most demand in the Tampa metro area, with 40% in their 20s and 28% in their 30s. The Tampa market skews significantly younger compared to other cities like New York (where 34% of bookers are in their 20s) and the national average (37% of bookers are in their 20s). In particular, ob-gyn and mental health specialties are also seeing significant growth driven by younger patients with 45% and 46% of patients in their 20s, respectively.
| Provider type | Patients in their 20s | Patients in their 30s | Patients in their 40s |
| Overall | 40% | 28% | 13% |
| Ob-gyn | 45% | 27% | 11% |
| Mental Health | 46% | 28% | 12% |
| Dermatology | 38% | 26% | 12% |
| Primary Care | 37% | 30% | 14% |
| Urgent Care | 36% | 26% | 13% |
INSURED …
Eighty-seven percent — an overwhelming majority of Tampa metro area bookings on Zocdoc — are made with commercial insurance. Between June 2023 and May 2024 we saw patients with insurance book 93% of dental appointments, 91% of orthopedic appointments, and 90% of both primary care and mental health appointments.
AND NEW.
Eighty-six percent of bookings in the Tampa metro area are new patient bookings. These patients are extremely valuable since the data also shows new patients want to become loyal, long-term patients. Bringing in new patients who return again and again drives the greatest revenue.
The top five specialties with new patient bookings in the Tampa metro area included:
- Dental: 96%
- Ophthalmology: 95%
- Optometry: 95%
- Orthopedic: 94%
- Urgent care: 90%
Tampa presents a hot opportunity for healthcare professionals. Reach out to our enterprise sales representatives today to learn more about how you can capitalize on Tampa’s high patient demand. You can also request a custom search and booking analysis that shows unmet demand specific to your region and specialty.