Patient search volume is rising in the Washington DC metro area, and now is the time for health care providers to capitalize.
WASHINGTON DC’S WHITE HOT GROWTH
From June 2023 to May 2024, search volume performance in the DC metro area outpaced the rest of the nation by 147% YoY.
The following counties saw the greatest search volume growth YoY compared to the rest of the counties in the DC metro area:
- Falls Church: +906%
- Fredericksburg: +601%
- Warren: +586%
- Manassas: 390%
- District of Columbia: +281%
- Alexandria: +237%
- Prince George’s: +128%
- Frederick: +124%
Did you know?
DC county accounts for 3 of the top 5 zip codes (20036, 20012, and 20011, respectively) with the highest unmet demand* in the DC metro area.
*Zocdoc uses a proprietary method to calculate unmet demand, comparing the ratio of searches (demand) to near-term bookable providers (supply) in a given geographic area.
SPECIALTIES LEADING THE WAY
The top specialties in the DC metro area that saw the greatest increase in searches YoY compared to the rest of the district, Virginia, Maryland, and West Virginia included:
- Primary Care: +914%
- Optometry: +858%
- Ob-gyn: +815%
- ENT: +460%
- Dental: +53%
- Dermatology: +14%
Any time we see trends like this at Zocdoc, we dig in deeper. Get to know your patient base, both current and potential. We’ve got all the insights into the types of Zocdoc patients booking in the DC metro area — including how and why they’re so valuable to providers.
YOUNG …
Younger patients are driving the most demand in the DC metro area, with 36% percent in their 20s and 33% in their 30s.
| Provider type | Patients in their 20s | Patients in their 30s | Patients in their 40s |
| Overall | 36% | 33% | 14% |
| Ob-gyn | 45% | 33% | 11% |
| Mental Health | 42% | 32% | 12% |
| Dermatology | 35% | 33% | 15% |
| Primary Care | 37% | 34% | 13% |
| Urgent Care | 33% | 34% | 15% |
INSURED …
Eighty-six percent — an overwhelming majority of DC metro area bookings on Zocdoc — are made with commercial insurance. Between June 2023 and May 2024 we saw patients with insurance book 91% of dental appointments, 91% of dermatology appointments, 90% of optometry appointments, 88% of ENT appointments, 86% of orthopedic appointments, and 83% of primary care appointments.
AND NEW.
Eighty percent of bookings in the DC metro area are new patient bookings. These patients are extremely valuable since the data also shows new patients want to become loyal, long-term patients. Bringing in new patients who return again and again drives the greatest revenue.
The top specialties with new patient bookings in the DC metro area included:
- Dental: 88%
- ENT: 87%
- Urgent Care: 86%
- Optometry: 84%
- Dermatology: 82%
- Mental Health: 81%
The Washington DC metro area presents a hot opportunity for healthcare professionals. Reach out to our enterprise sales representatives today to learn more about how you can capitalize on DC’s high patient demand. You can also request a custom search and booking analysis that shows unmet demand specific to your region and specialty.