Every month, millions of patients search for providers on Zocdoc. One of the main criteria they look for is whether a practice accepts their insurance. The majority of bookings on Zocdoc use commercial health insurance plans. Medicaid and Medicare are the next two most popular types of insurances, respectively. A small percentage of bookings are self-pay (no insurance).
Understanding patient preferences is key for patient acquisition and retention. 97% of bookings on Zocdoc are made with insurance and 79% of searches are filtered by insurance. Here’s what a commercial, Medicaid, and Medicare booker looks like and the top specialities booked.
Commercial bookers
82% of bookings on Zocdoc are made with commercial insurance and the average age of these patients is 31. More than 3 out of 5 bookings made with commercial insurance are made by women. The top 3 specialities booked with commercial insurance include primary care, dental, and dermatology.
Medicaid bookers
9% of bookings on Zocdoc are made with Medicaid insurance and the average age of these patients is 28. Three quarters of bookers using Medicaid are women. In addition to seeing primary care and OB-GYN providers, the third top booked specialists with Medicaid were family nurse practitioners, showing that advanced practice providers (APPs) can be a valuable addition to practices looking to increase their availability and the number of patients seen.
Medicare bookers
5% of bookings on Zocdoc are made with Medicare insurance. More than 3 out of 5 bookings with Medicare are made by women. The top three specialties booked with Medicare include primary care, dermatology, and podiatry.
How to grow your practice
97% of bookings on Zocdoc are made using insurance. In order to maximize bookings, it’s crucial to have an up-to-date list of the types of insurances your practice accepts and work with as many top insurance plans as possible. You can work with a company like Zocdoc to determine your top insurance plans and make in-network bookings simple with tools that keep insurance information accurate and up-to-date.
Download our white paper today for more insights into insurance and how to grow your practice.