Each month, millions of people visit Zocdoc.com or use our free mobile app to find quality healthcare providers. Every click tells us something new about patient preferences, highlighting that each search and booking reflects a unique need, priority, and desire.
As we track year-over-year trends in our second annual What Patients Want Report, it’s clear patient preferences are evolving. In 2024, there were interesting changes in the top booked visit reasons and healthcare trends in the weight loss, dental, and skin care space saw significant growth.
Read on for insight into why patients sought care in 2024 (and how it differed from 2023) and download the full report here.
Top visit reasons booked in 2024
Preventative health and skin health topped the bookings charts in 2024. Mental health and dental health care also rounded out the top 10.
Hyperactive Disorder (ADD / ADHD) moved up to the 5th spot from 9th in 2023, while routine eye exams made the top 10 for the first time this year.
Top-growing specialty groups in 2024
Urgent care, dermatology, and mental health providers saw the strongest YoY bookings growth.
Top specialists booked in 2024
The 10 most booked specialists in 2024 remained the same as last year, with primary care doctors receiving the highest number of bookings. Patients prioritized foundational health needs, addressing essential areas of physical, mental, and preventive care.
- Primary care doctor
- Dermatologist
- Ob-gyn
- Dentist
- Psychiatrist
- Psychologist
- Optometrist
- Podiatrist
- Orthopedic surgeon
- Chiropractor
Top-growing visit reasons for men and women in 2024
Cold symptoms, eyelid issues, and dental pain were among the top 10 visit reasons with the highest growth in bookings for both men and women.
Social media-cine trends
Throughout the year, we’ve followed social media healthcare trends, and kept an eye on how these trends may have impacted patient behavior and Zocdoc bookings in 2024.
Download the full report here and consult with an enterprise sales representative today to learn more about how Zocdoc can grow your business.