Dr. Troy Kemahli, general dentist
Practice size: single provider, two-person staff
In January 2020, Dr. Kemahli bought a shell dental practice that didn’t come with any patients. He felt confident about retaining patients once they came in, but he knew he’d need to do more than hang out his shingle to get them in the door.
Though wary of overhead costs, Dr. Kemahli was willing to invest in marketing to get his practice off the ground. He tried numerous strategies to reach new patients, including hiring a company to build a website, buying pay-per-click ads, and putting up physical signs. Nothing worked well enough to justify the price.
Dr. Kemahli was introduced to Zocdoc by another dentist who recommended it as a way to build up a robust patient panel. He found that Zocdoc made it easy for patients to book recurring appointments online after the initial visit, which helped expand his practice with long-term patients. Now, he considers Zocdoc the front door for patients to become a part of his dental office.
Upon joining, Dr. Kemahli compared Zocdoc to marketing strategies he’d already tried, as well as some he hadn’t. Zocdoc passed the test for being a cost-efficient and effective way to acquire new patients. Zocdoc has also helped him expand his digital footprint and improve his web presence, so that new patients find him more easily online.
Zocdoc is simple and intuitive to use, for patients and providers alike. Dr. Kemahli believes increasingly more patients will want to be able to book an appointment online, and Zocdoc’s online booking system makes it easy for them to do so. His staff uses Zocdoc to manage his schedule and appreciates receiving SMS reminders for upcoming appointments.
