Many healthcare businesses value a patient based solely on what they’ll pay on their very first visit, but this is a mistake. Businesses should instead consider the average patient value over the course of a year, where they’ll find the most valuable patients are those who return again and again. This got us thinking: Are some patients more loyal than others? Are there things practices can do to attract patients who are likely to be long-term patients? 

Hear from Richard Fine, CCO of Zocdoc, as he shares insights gleaned from two years’ worth of Zocdoc patient rebooking data.