Zocdoc

Zocdoc is looking for a savvy Marketing Associate/ Analyst (title will depend on work experience). This is a great opportunity for someone smart and ambitious to build marketing campaigns to activate, engage, and cross-sell Providers across our suite of products and services. The role will play an integral part in driving revenue. Marketing experience is preferred but not required.

 

What you’ll do:

 

• Own end-to-end production process of email campaigns, including list creation, error-free copy, imagery, links, QA, rendering and deployment.
• Assess, evaluate, and troubleshoot CRM/marketing data, tools, and processes to ensure deployment of campaigns and support the development of scalable marketing automation programs.
• Lead reporting and analysis of email campaigns (including pulling weekly/monthly performance reports and delivering ad-hoc insights).
• Collaborate with Sales, Operations, and Product teams to execute ad-hoc marketing campaigns to support cross-functional initiatives.
• Participate in the brainstorming and conception of new marketing campaign ideas.
• Monitor deliverability and maintain email list health metrics to determine optimal frequency and form of communications.

 

What’s required:

 

• 1-3 years of work experience. 
• Strong analytical skills (particularly Excel) and ability to use data to optimize.
• High attention to detail and strong communication skills.
• Ability to manage various projects at once, while working well with other teams.
• Bachelor's degree required.