Each month, millions of patients visit Zocdoc to connect to care across every state and specialty. They search by insurance, location, and availability, and they’re ready to schedule.

83% of patients who book on Zocdoc are commercially insured. Millennials (aged 29-44) account for nearly half (46%) of bookings.

That means access to high-value patients who are actively looking for care, without opening new locations.

How does Zocdoc turn interest into booked appointments?

Zocdoc removes the barriers that keep patients stuck. When access works, patients book:

• Real-time availability through calendar integration
• 24/7 online booking: nearly half (43%) of appointments are booked when the doctor’s office is closed (5 pm to 9 am)
• Verified reviews from real patients, collected after visits

Providers with 10+ reviews get 3x as many monthly bookings on average as those with none. The typical appointment takes place within 24 to 72 hours of booking. 4 in 5 patients rebook with the same provider.

How does Zocdoc pricing work?

Zocdoc uses a pay-per-booking model. Providers pay a one-time fee when a new patient books. There are no subscription fees, and monthly caps can be set or paused at any time.

There’s no fee for bookings from existing patients. Bookings from your website, Google Business Profile, and select healthcare platforms are also free.

On average, practices see an 8x return on investment from Zocdoc bookings. Practices can view bookings by source, appointment outcomes, and additionally filter to see spend.

Where else can patients find and book providers through Zocdoc?

Zocdoc extends beyond its app and website to help connect patients to care across multiple access points. Patients can book where they are already searching:

• Google and other search engines
• Your practice website
• Insurance directories like Blue Shield of California

All bookings flow through a single Zocdoc workflow, so your team can manage everything in one place.

How do Sponsored Results and Booking on Google work?

Sponsored Results highlights providers in promoted placements through an auction model. The average cost per booking stays at or below your bid.

Booking on Google lets patients schedule directly from Search and Maps using Zocdoc’s scheduling system. You capture high-intent demand while managing everything in one workflow.

Bottom line

Zocdoc is more than a listing site. It connects providers to millions of high-intent patients through:

• A pay-per-booking model with no subscription fees
• Multi-channel visibility across Google, insurance directories, and healthcare platforms
• Tools like calendar integration, verified reviews, intake, reminders, and performance reporting

Measurable patient acquisition, with clear control over spend and volume.