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Virtual Fireside Chat

Start 2027 Fully Booked: Meet the New Zocdoc

New search habits, new expectations, and a whole new Zocdoc. What does it mean for your 2027?

Tuesday, November 10 at 12 PM (noon) ET

Ask your newest patients where they started their search for care: The answers will look a lot different than they did a few years ago. There was Google, Yelp, and insurance directories. But now, an AI assistant, a TikTok post, a Reddit thread. Zocdoc. Maybe more than one.

The way patients find and book care has changed, and Zocdoc has changed with it.

 

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Meet your panel

Our VP of Product Marketing and Senior Director of Brand have been studying that shift for months, observing patient behaviors and investigating our booking data. Join our fireside chat to hear what they’ve discovered, what it means for the new Zocdoc, and how to get your practice ready for January’s booking surge.

  • VP of Product Marketing at Zocdoc

    Laura Hood

    Laura has been at the heart building Zocdoc for nearly a decade, dedicating her time to understanding the ways patients find and book care. She’ll share her expert insights on what’s changed, why, and how the pieces fell into place to create more value for your practice.

  • Senior Director of Brand at Zocdoc

    Tom Gibson

    Tom led the charge behind Zocdoc’s latest Ready to be Seen campaign, including our original research designed to better understand how patients search and choose care today. He’ll share what we learned and what’s coming ahead of the January booking boom.

  • Editorial Director

    Emily Epstein

    Emily will host the conversation, diving into the questions that only Laura and Tom can answer. Have something specific you want her to ask? Drop it in the question box when you register.