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Tips for meeting the Patient Choice criteria

Get recommendations to help providers qualify for the Patient Choice badge.

The Patient Choice badge helps providers stand out in search results and get more bookings on Zocdoc.com and the Zocdoc app. Follow these tips to help your providers qualify for the badge and keep it each quarter.

Average rating

Providers must have an average rating of 4.6 or higher from Zocdoc patient reviews. To help providers maintain high ratings:

Cancellation rate

Providers must keep their total cancellation rate under 30%. To help reduce cancellations:

Bookings and reviews

Providers need at least 5 bookings per quarter, and 5 total lifetime reviews from patients who booked through Zocdoc. Getting more bookings can help providers get more reviews. To meet both criteria:

  • Add all accepted insurances and visit reasons to appear in as many relevant searches as possible.

  • Set your working hours to as wide a range as possible to maximize the availability you show to patients.

  • While reviews requested from existing patients don’t count toward the Patient Choice criteria, they can boost your profile’s visibility in searches on Zocdoc.com and the Zocdoc app and help you get more bookings—helping you meet the booking criteria. Providers with 10+ reviews see 3x more monthly bookings than those with none.

  • Make it easy for patients to book anytime, anywhere. Bookings made through Zocdoc.com, the Zocdoc app, your Booking Link, Book from Google, and select partner sites — as well as any patient reviews for these bookings— all count toward the Patient Choice criteria.

  • Try Sponsored Results, a paid advertising product on Zocdoc.com and the Zocdoc app that helps grow booking volume by maximizing your visibility to patients in search. Practices see an average 43% increase in bookings within two weeks of joining Sponsored Results.

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