To make a mark in today’s competitive orthopedic landscape, it’s essential to understand –– and meet –– patient preferences. We analyzed the data from hundreds of thousands of bookings in 2023 to give you an inside look at what orthopedic patients want when looking for new providers. Leveraging these five insights can help you acquire more new patients and stand out from the crowd.
Show off your space
Relative to orthopedic providers with zero office photos, those with 4 or more office photos got 2.9x as many bookings.
More languages, more bookings
Orthopedic providers who speak two languages received 1.5x as many bookings compared to providers who only speak 1 language.
List your affiliation status (if applicable)
Relative to orthopedic providers without hospital affiliation, those with an affiliation received 2.2x as many bookings.
Show you’re on the cutting edge
Relative to orthopedic providers with 1 to 9 reviews, those with 10 to 29 reviews received 2.4x as many bookings.
How do you stitch up?
Orthopedic providers on Zocdoc received an average rating of 4.8 out of 5. Only patients who have seen providers can leave a review on Zocdoc’s platform, which creates a trustworthy environment and encourages bookings.
If you’re aiming to expand your reach and attract new patients, the data-driven insights above can help you refine your marketing strategies and align your services with patient expectations. Including office photos, listing hospital affiliation status when applicable, and showcasing robust reviews are just a few of the factors that matter most to orthopedic patients. Platforms like Zocdoc –– that enable easy booking and help make your online presence pop –– can easily connect you with new patients actively seeking orthopedic providers.
Consult with an enterprise sales representative to learn more about how Zocdoc can grow your business.