More than 100,000 providers use Zocdoc to reach new patients, fill last-minute openings, and bolster their online presence. Not only does Zocdoc save providers time (with things like convenient online scheduling for patients and intake forms), but it also helps them grow their practices. We’re spotlighting providers who have leveraged our platform to do just that.
Schweiger Dermatology Group is one of the country’s leading dermatology practices, with 110 offices and over 400 healthcare providers. Schweiger Dermatology Group provides medical, cosmetic, surgical, and pediatric dermatology services with over 1.5 million patient visits in 2023.
Board-certified dermatologist Dr. Eric Schweiger saw the need to make high-quality dermatology care accessible. His vision was to ensure patients could see qualified dermatology providers without spending weeks or months waiting. Since launching in 2010, Schweiger Dermatology Group partnered with Zocdoc and has grown from just one brick and mortar office in Midtown Manhattan to over 110 locations across eight states. As they expand into the Miami market and beyond, here are six ways Zocdoc helps fuel their fast growth.
1. Meet the right patients
Zocdoc helps Schweiger meet new patients looking for dermatological care through its marketplace. Not only do these patients have high booking intent, but they also often become long-term, loyal patients, helping grow the practice.
2. Prioritize patient convenience
Patients want to be able to book when and how it’s convenient for them, whether that’s in the evening when the office is closed or via mobile or desktop. Schweiger recognized this from the start and leverages Zocdoc’s platform to unlock 24/7 booking access.
3. Highlight near-term availability
Speed to care is an important factor when choosing a dermatologist. In 2023, 3 out of 5 dermatology bookings on Zocdoc were made for appointments within eight days. Schweiger distinguishes themselves by offering ample near-term availability and 45% of patients on Zocdoc book with Schweiger providers for appointments within 72 hours.
While Schweiger has a dedicated patient following, last-minute no-shows and cancellations are unavoidable. Zocdoc helps fill these slots so Schweiger can make quality dermatology care accessible and continue to grow their practice.
4. Surface access to Advanced Practice Providers (APPs)
Schweiger has a team of dedicated, highly trained APPs who bring diverse professional experiences. Zocdoc’s product allows patients to access these providers and ensures Schweiger keeps a steady flow of new patients to their APPs. Julie Gessin, chief operating officer of Schweiger Dermatology Group, says APPs in her extensive network of dermatology clinics have “fantastic patient satisfaction.”
5. Streamline processes to save admin time
Schweiger takes advantage of one of Zocdoc’s sync integrations that connects with ModMed (their EHR system). This saves their staff precious admin time so they can spend more time focused on what matters most: patient care.
6. Easily expand to new locations
Schweiger is dedicated to expanding their reach and providing more communities with high-quality dermatological care. Zocdoc helps them reach patients in the local markets where they’re expanding. By opening bookings with providers on Zocdoc, Schweiger can hit the ground running on day one with a solid stream of patients.
Schweiger Dermatology Group is able to connect with the right patients, prioritize convenience, and maintain near-term availability to meet patient needs by leveraging Zocdoc’s platform. As they look to the future and expand into new markets, they plan to continue to add more providers to Zocdoc’s marketplace, enabling them to seamlessly reach new patients and provide accessible, top-notch dermatological care.
Stay tuned for more provider spotlights and consult with an enterprise sales representative to learn more about how Zocdoc can grow your business.
This article was developed in partnership with the provider group highlighted herein.