Over 100,000 providers across every state and specialty use Zocdoc to reach new patients, fill last-minute openings, and bolster their online presence. As the largest healthcare marketplace of its kind, Zocdoc attracts millions of patients looking for healthcare every month, making it easier for providers to get bookings — even without extensive marketing of their own.
Here’s how four practices leverage Zocdoc to foster a healthy pipeline and meet growth goals.
Carbon Health: meets patients where they’re searching
Carbon Health, which operates a series of primary and urgent care clinics across the US, joined Zocdoc in 2017. After trying tactics like SEM marketing, they found that Zocdoc’s robust marketplace was more effective at driving patient bookings. “We went to Zocdoc because that’s where the people were,” says Dominic Gazzuolo, Carbon Health’s Director of Performance Marketing. Patients like coming to Zocdoc because it’s easy to navigate and find the right doctor to meet their needs. “It has everything you need on one page,” notes Gazzuolo.
The result: In its first three years on the platform, Carbon Health received more than 4,000 new patient bookings. Today, Carbon Health gets more than 1,500 new patient bookings per month from Zocdoc across its primary care and urgent care services.
GoHealth Urgent Care and Advocare: unlock 24/7 booking
In 2023, nearly half (48%) of all Zocdoc bookings were made overnight, when the office was closed. Practices without 24/7 online scheduling could be missing out on appointments and spending too much time on administrative work. GoHealth Urgent Care, which offers on-demand urgent care, leveraged Zocdoc to increase patient bookings.
The result: With patients increasingly looking for convenience, being able to book online at any time of day or night is crucial. As GoHealth Urgent Care says, “this is particularly convenient for the 52% of patients who told Zocdoc they prefer to book urgent care visits from 5 p.m. to 9 a.m.”
Advocare, a 700+ provider medical group practicing across 25 specialties, also turned to Zocdoc to meet their growth goals. “Patients can seamlessly find our providers with Zocdoc and book appointments [24/7] via desktop or mobile app.”
The result: Advocare physicians were able to connect with new patients in the area and easily grow their practice –– doubling total patient bookings in their first year.
GoHealth Urgent Care and Talkiatry: maximize availability to see more patients and fill near-term openings
Speed to care is one of the most important factors for patient bookings. Nearly 1 in 3 appointments on Zocdoc took place within 48 hours of booking and nearly half of all appointments took place within four days. Zocdoc allows practices to share their up-to-date availability with high-intent prospective patients, which translates to more bookings.
The result: The more same- and next-day availability, the more bookings. Nearly 80% of all urgent care bookings on Zocdoc were within 24 hours, with GoHealth Urgent Care seeing over 90% of patient bookings in their centers for visits within one day.
Similarly, patients are overwhelmingly looking to book near-term appointments with mental healthcare providers. Patients book 32% of virtual mental health appointments on Zocdoc within 48 hours and 47% within four days. Talkiatry, a virtual mental health practice that provides in-network psychiatry and therapy joined Zocdoc in 2020 and prides itself on offering virtual appointments within days.
The result: Since patients can see real-time availability and book 24/7 (even after hours when the office is closed) via mobile or desktop, Talkiatry can cast a wider net and serve more patients.
Advocare: builds trust with glowing reviews
A strong patient-provider fit is key to ensuring patients remain loyal. Patients are more discerning than ever and having excellent provider reviews helps practices stand out from the crowd. As Matthew Herzer, Vice President of Practice Operations at Advocare underscores, “Trust between the provider and the patient is of the utmost importance and it starts before the patient walks into an exam room.”
With Zocdoc, only patients who have seen a provider can leave a review. Not only are these verified reviews more trustworthy, but they also help patients find providers that are the best fit.
The result: Providers who meet the demands of their communities will be well-reviewed, helping others feel safe trusting that same provider, says Advocare. Building on this success, Advocare plans to invest in adding new providers to the Zocdoc marketplace.
By tapping into Zocdoc’s expansive marketplace, practices of all sizes have experienced significant growth in patient bookings. Meeting patients where and how they’re searching, unlocking 24/7 booking access with up-to-date availability, and building trust with verified reviews are just a few ways practices leverage Zocdoc to achieve their growth goals.