Nearly 100,000 providers use Zocdoc to reach new patients, fill last-minute openings, and bolster their online presence. Not only does Zocdoc save providers time (with things like convenient online scheduling for patients and intake forms), but it also helps them grow their patient panels and revenue. We’re spotlighting providers who have leveraged our platform to do just that.
Based in Allentown, Pennsylvania, Lehigh Valley Health Network (LVHN) is one of the nation’s most respected health systems. Their thousands of providers offer care in 95 specialties across 15 hospital campuses, along with numerous health centers, physician practices, rehabilitation locations, ExpressCARE sites, and other outpatient care locations.
They’re on a mission to heal, comfort, and care for the people of their community and this patient-centric focus is at the core of everything they do. By partnering with Zocdoc, they’ve been able to meet patients where they’re searching and make healthcare more accessible.
Lehigh Valley Health Network experienced remarkable growth on Zocdoc from 2022 to 2023. Provider growth increased 55%, while booking volume rose 61%. They are continuing to see rapid expansion and are on track for another strong year in 2024. Here, four ways LVHN is achieving fast-paced growth.
1. Be where the patients are
“We want to be where people go to find their doctor,” says Pamela Riddell, Vice President of Communications at Lehigh Valley Health Network. With millions of patients searching for providers on Zocdoc every month, the platform acts as another lever to help patients find the best fit for their unique needs at LVHN.
Did you know? Patients are increasingly looking to LVHN for their ob-gyn needs. Ob-gyn booking volume increased 77% YoY in 2022-2023.
2. Highlight near-term availability
Speed to care is one of the most important factors for patients when booking appointments with providers. It’s also crucial for fostering patient loyalty. Lehigh Valley Health Network distinguishes themselves by offering ample near-term availability and a third of patients on Zocdoc book with LVHN providers for appointments within four days. This is impressive, since the industry average wait time for a new patient to see a physician in a large health system is 26 days.
3. Offer the most leading-edge technology
Lehigh Valley Health Network and Zocdoc both share the goal of improving patients’ health outcomes through the use of leading-edge technology. As a leader in the industry, LVHN empowers clinicians to innovate and bring advanced treatments and clinical trials to their local community, eliminating the need for patients to travel long distances. For example, “we offer the community’s only stem cell transplant program to treat cancer, which patients would otherwise need to travel to New York City or Philadelphia to access,” says Riddell. “We also have the Da Vinci 5, the latest and most advanced robotic surgical technology.”
4. Improve when and how patients find the right doctor
Patients want to be able to book when and how it’s convenient for them, whether that’s in the evening when the office is closed or via mobile or desktop. Lehigh Valley Health Network leverages Zocdoc’s platform to unlock 24/7 booking access.
What’s more, healthcare is complicated and choosing the right doctor (and subspecialty when needed) is often challenging. The industry is moving towards guiding the patient through the scheduling experience in a more precise manner so they can get matched with the correct clinician right away, explains Riddell. Not only will this make scheduling easier, but it also ensures patients don’t get lost in the complexity of healthcare and can make more informed choices. To this end, Zocdoc is constantly working to ensure the best provider-patient fit.
Lehigh Valley Health Network is able to connect with the right patients, prioritize convenience, and maintain near-term availability to meet patient needs by leveraging Zocdoc’s platform. As they look to the future, they plan to continue to help patients find the best fit and provide accessible, world-class care in their local communities.
Stay tuned for more provider spotlights and consult with an enterprise sales representative to learn more about how Zocdoc can grow your business.
This article was developed in partnership with the provider group highlighted herein.