While factors like convenience (seeing a provider close to home), near-term availability, and positive reviews all play a role in deciding which provider to see, patients prize one characteristic over all others: Do they take my insurance?

With millions of patients searching for providers on Zocdoc every month, 97% of bookings are made using insurance. We analyzed the booking data to determine the characteristics and preferences of patients booking with commercial, Medicare, and Medicaid insurance.

Here’s how to take advantage of insurance best practices to attract the most patients.