Our goal is to provide you with the best products for the best prices. We keep our pricing fair by avoiding misleading marketing games and keeping overhead costs low. To continue to focus our energies on helping you, rather than advertising, we do rely on our reputation and your referral to your family, friends, and colleagues. You choose and are fit with the frames you will actually wear, without bait-and-switch gimmicks. We believe people expect and want us to share our knowledge with them; they also expect to receive quality for their money. Locally we are unmatched for providing the highest quality products with honest, straight forward service. We have managed to blend the sharing of our knowledge with our ability to bring you high-quality eyewear for affordable prices.