What patients are saying
Overall rating
5.00
Average wait time
4.85
Bedside manner
5.00
“Excellent experience with Dr. Fraser. What stands out is her genuine commitment and care for her patients. The eye exam was thorough and she taught me so much about my eyes, answering every question I had especially with a history of amblyopia (lazy eye) and associated visual challenges. I would highly recommend her to anyone.”
Initials hiddenLess than 1 month ago
“My experience with Dr. Fraser at Wink was great. She attentively listened to some issues I’ve had with dry eyes for a while, clearly explained what was going on, and set me up with a treatment plan. First eye appt I’ve had in a while where I felt truly seen (pun intended). Highly recommend!”
Ryan M.July 13, 2026
About Dr. Emma Fraser
Emma Fraser, OD is a licensed optometrist originally from the SF Bay Area. She has proudly called Boston home for over 10 years. She received her bachelor’s degree at Boston University and later earned her doctorate from the New England College of Optometry.
Before starting at Wink, Dr. Fraser completed her optometric training in a diverse range of clinical settings, including work within the VA system, private practices, and multiple community health centers in Boston. These experiences served to hone her clinical skills in the areas of primary care, ocular disease, and contact lenses.
Dr. Fraser’s dedication to the profession of optometry is evident in her patient-centered approach to eye care. She places a strong emphasis on communication and education, with the goal that every patient leaves their exam with a clear understanding of their eye health and vision. She stays current on the newest technologies, and tailors each visit to best suit the visual needs of her patients. In this increasingly digital world, Dr. Fraser is particularly passionate about the treatment and management of dry eye syndrome, asthenopia (eyestrain), and ocular surface disease.
Dr. Fraser is a member of the Massachusetts Society of Optometrists and the American Optometric Association. Outside the office, she enjoys traveling, reading, and spending time with her two beloved pups. She looks forward to providing you with quality eye care and is thrilled to be part of the team at Wink.
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In-network insurances
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Aetna
BlueCross BlueShield
Cigna
EyeMed
UnitedHealthcare
VSP
Office location
Education and background
Practice names
Board certifications
- National Board of Examiners in Optometry
Education and training
- New England College of Optometry, Doctor of Optometry
- Boston University (Bachelor's)
Professional memberships
- American Academy of Optometry
- Massachusetts Society of Optometrists
Languages spoken
- English
Provider's gender
Female
NPI number
1770275893
Patient reviews
All reviews have been submitted by patients after interacting with the practice.
Overall rating
5.00
Wait time
4.85
Bedside manner
5.00
Your trust is our top concern, so providers can't pay to alter or remove reviews. We also don't publish reviews that contain any private patient health information. Learn more here
475 reviews
Most relevant
Dr. Fraser was incredible so thorough and kind. Will definitely be coming back here as long as she is at this practice.
June 20, 2026Bruna P.Verified patient
The doctor was knowledgeable, friendly, and tuned into my specific circumstances when it came time time to prescribe glasses.
April 6, 2026Initials hidden
Dr. Fraser was great! Very professional and knowledgeable. I’ll be getting my regular eye exams here moving forward.
March 3, 2026Douglas H.Verified patient
I had a great experience. The doctor was friendly and explained everything very well. The staff were all welcoming
Less than 1 year agoInitials hidden
Great experience. Nice staff. Explained my insurance issues to me to ensure that I understood the costs.
December 7, 2025Jennifer M.Verified patient
Dr. Fraser is the best! I would give more stars if I could. Wink Eyecare Is extremely friendly, helpful, and time efficient
January 9, 2025Kent H.Verified patient
Very easy to set up the appointment and it went very well; efficient and great customer service!
Less than 1 year agoInitials hidden
Very happy with Dr. Fraser, very nice person and excellent eye exam would recommend her and Wink eye care to anyone.
April 30, 2025George B.Verified patient
One of the most comprehensive eye exams I have ever received! Dr. Fraser was great and I would highly recommend her!
March 3, 2025Ciara F.Verified patient
Great service. Clear explanations of the tests and results. My go to eye care establishment.
December 10, 2025Douglas W.Verified patient
Very friendly and nice staff. Dr. Fraser was extremely helpful and knowledgeable. She was also very kind! Would recommend.
September 17, 2024Claire N.Verified patient
Emma was Awesome! The staff was great and answered all of my questions.
May 13, 2026Arthur F.Verified patient
Excellent provider. Is knowledgeable and personable while maintaining efficiency; communicates well.
July 1, 2025Marc P.Verified patient
Emma is a great doctor! She's kind, smart and does a great job.
July 21, 2026Trevor C.Verified patient
Dr. Fraser is excellent. She is very thorough and brings great enthusiasm for care and patience with explanations.
September 9, 2024Edward H.Verified patient
Dr Fraser was friendly and clear during my appointment. She made me feel comfortable during my first eye appointment
June 24, 2024Initials hidden
Dr. Fraser is fantastic. Highly recommend! Office staff is fine.
May 26, 2026Paige W.Verified patient
Huge Fan! Best eye doctor around. Staff is super friendly. Highly recommend.
Less than 1 year agoInitials hidden
It was extremely professional and everyone on the staff was attentive and welcoming. Great practice.
More than 1 year agoInitials hidden
Emma is awesome. Very genuine and nice and makes you feel welcome and cared for
November 14, 2025Garrett H.Verified patient
Overall great experience, couldn’t recommend Dr. Fraser more highly
Less than 6 months agoNathaniel A.Verified patient
Great doctor explaining everything in details. Friendly stuff.
April 2, 2026Wen L.Verified patient
Great experience - Dr Fraser is a fantastic doctor who is kind, efficient, and understanding!
February 19, 2025Initials hidden
Been a patient here for years. Always pleasant, helpful and on time. Highly recommend.
April 22, 2025Carol B.Verified patient
Dr. Fraser was great, listened to my issues, and I'll be back there next time
April 26, 2025Initials hidden
Dr. Fraser is fantastic. Extremely helpful and explained everything incredibly clearly.
June 27, 2024Sean C.Verified patient
Dr. Fraser was so nice and knowledgeable! I would definitely recommend her as an optometrist!
More than 1 year agoMonet D.Verified patient
Overall excellent experience. Intelligent, personable doctor. Friendly attentive staff.
January 27, 2024Marcia H.Verified patient
100% would recommend this office! Very prompt and professional!
September 3, 2025Laurel O.Verified patient
Great experience as always here! Dr. Fraser is amazing!
November 6, 2025Initials hidden
Home run. Very efficiently run. Expert knowledge, analysis, recommendations.
October 26, 2024Initials hidden
Very kind and knowledgeable. Explained and offered suggestions.
More than 1 year agoInitials hidden
Dr Fraser surpassed my expectations..excellent communicator and knowledgeable.
September 14, 2024Catherine G.Verified patient
It was amazing! Super friendly and felt like all my answers were questioned!
July 12, 2024Initials hidden
Great! Dr. Fraser and Dr. Farra are wonderful people.
September 12, 2025Thomas L.Verified patient
I would recommend Wink and Dr. Fraser to everyone!
September 7, 2025Jason K.Verified patient
Knowledgeable and really cares about her patients!
September 11, 2025Chrissy V.Verified patient
Friendly and professional. I will be going back for contacts.
February 12, 2025Victor A.Verified patient
Dr. Fraser is an excellent educator. Highly recommend.
June 3, 2025Michael L.Verified patient
Emma was great, very knowledgeable and would recommend to anyone!
October 30, 2024Tyler P.Verified patient
Very quick and easy! She was very thorough - highly recommend.
December 8, 2023Katherine F.Verified patient
Great experience
I would recommend to my friends and family
February 23, 2024Sean R.Verified patient
Wonderful experience from beginning to end! Thank you!
February 7, 2024Eileen L.Verified patient
Great!
July 30, 2026Michael P.Verified patient
Excellent experience with Dr. Fraser. What stands out is her genuine commitment and care for her patients. The eye exam was thorough and she taught me so much about my eyes, answering every question I had especially with a history of amblyopia (lazy eye) and associated visual challenges. I would highly recommend her to anyone.
Less than 1 month agoInitials hidden
My experience with Dr. Fraser at Wink was great. She attentively listened to some issues I’ve had with dry eyes for a while, clearly explained what was going on, and set me up with a treatment plan. First eye appt I’ve had in a while where I felt truly seen (pun intended). Highly recommend!
July 13, 2026Ryan M.Verified patient
June 22, 2026John Q.Verified patient
Dr Emma is wet friendly and knowledgeable. She provided great feedback to me on how to use my glasses. I noticed the difference immediately.
June 19, 2026Stanley O.Verified patient
Amazing experience
June 13, 2026Rose R.Verified patient
Amazing !! I have been going to Wink since they opened their doors and could not be happier with my care ! They are friendly, efficient and very thorough with exams!! I highly recommend this group and have referred many friends!
June 8, 2026Kathleen N.Verified patient
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How soon can I make an appointment with Dr. Emma Fraser?
Generally, Dr. Emma Fraser has appointments available on Zocdoc within 1 week. You can see Dr. Fraser's earliest availability on Zocdoc and make an appointment online.
Is Dr. Emma Fraser accepting new patients?
Dr. Emma Fraser generally accepts new patients on Zocdoc. You can see Dr. Fraser's earliest availability on Zocdoc and schedule an appointment online.
Does Dr. Emma Fraser accept my insurance?
Choose your insurance plan to verify if Dr. Fraser is in-network.
Can I make an appointment with Dr. Emma Fraser online?
Yes, you can make an appointment online with Dr. Fraser using Zocdoc. It’s simple, secure, and free.
What practice does Dr. Emma Fraser work with?
Dr. Emma Fraser works with Wink Eyecare.
Where is Dr. Emma Fraser's office located?
Dr. Emma Fraser's office is located at 647 E Broadway, South Boston, MA 02127.
Which board certifications does Dr. Emma Fraser have?
Dr. Emma Fraser is certified by National Board of Examiners in Optometry.
What are common reasons for patients to see Dr. Emma Fraser?
Dr. Emma Fraser frequently sees patients for Contact Lenses, Eye Emergency Visit, Eye Infection, Eyeglasses, and Routine Eye Exam. You can see other visit reasons for Dr. Emma Fraser on their profile.
What languages does Dr. Emma Fraser speak?
Dr. Emma Fraser speaks English.
How do patients rate Dr. Emma Fraser in reviews?
475 patients have reviewed Dr. Emma Fraser. The overall rating for this doctor is 5/5. They have a 5/5 rating for bedside manner and a 4.85/5 rating for wait time. You can read individual reviews and ratings on their profile.