What patients are saying
Overall rating
5.00
Average wait time
5.00
Bedside manner
5.00
“Dr. Fure and her staff are friendly, receptive, and not trying to oversell their patients glasses or contact lenses. I went in a for an updated prescription, was asked once (along with being offered a deal for cheaper glasses) if I wanted to buy directly from then, and was not hassled further into purchasing anything else.”
Grace S.July 6, 2026
About Dr. Helen Fure
Dr. Helen Fure first came to Lexington, Virginia as a Washington and Lee undergraduate. In addition to pre-med studies she pursued active interests in both collegiate tennis and violin. Dr. Fure graduated magna cum laude and also earned honors as an Academic All-American tennis player. Following the completion of her optometry studies at the University of Alabama at Birmingham School of Optometry, she moved to North Carolina to practice at the Duke Eye Center. Dr. Fure was one of the first optometrists employed at Duke’s distinguished department of ophthalmology. However, like many W&L alums, her heart never really left Lexington. She decided to move back to her college town, where she established a private practice and managed it for over twenty years. In 2025, she partnered with MyEyeDr to bring new resources and technologies to the business, while still keeping the heart and personal touch of the practice.
Dr. Fure enjoys the community for the friendliness of its people, the natural beauty and history of the region, and the educational and cultural resources so abundant in a college town. In her free time you can find her on a hike in the Blue Ridge, supporting the local sports teams, getting a coffee at Pronto, and hosting friends and family on her porch on Jefferson Street.
Is this doctor in your insurance network?
Enter your insurance carrier and plan
choose insurance
In-network insurances
Aetna
BlueCross BlueShield
Cigna
Davis Vision
Emblem Health
EyeMed
UnitedHealthcare
Office location
Education and background
Practice names
Education and training
- University of Alabama at Birmingham, Doctor of Optometry
Languages spoken
- English
Provider's gender
Female
NPI number
1154358547
Patient reviews
All reviews have been submitted by patients after interacting with the practice.
Overall rating
5.00
Wait time
5.00
Bedside manner
5.00
Your trust is our top concern, so providers can't pay to alter or remove reviews. We also don't publish reviews that contain any private patient health information. Learn more here
22 reviews
Most relevant
Dr. Fure and her staff are friendly, receptive, and not trying to oversell their patients glasses or contact lenses. I went in a for an updated prescription, was asked once (along with being offered a deal for cheaper glasses) if I wanted to buy directly from then, and was not hassled further into purchasing anything else.
July 6, 2026Grace S.Verified patient
Less than 3 months agoInitials hiddenSource: Partner
Less than 3 months agoInitials hiddenSource: Partner
Less than 3 months agoInitials hiddenSource: Partner
Less than 3 months agoInitials hiddenSource: Partner
Less than 3 months agoInitials hiddenSource: Partner
Less than 3 months agoInitials hiddenSource: Partner
Less than 3 months agoInitials hiddenSource: Partner
Less than 3 months agoInitials hiddenSource: Partner
Less than 3 months agoInitials hiddenSource: Partner
Less than 3 months agoInitials hiddenSource: Partner
Less than 3 months agoInitials hiddenSource: Partner
Less than 3 months agoInitials hiddenSource: Partner
Less than 3 months agoInitials hiddenSource: Partner
Less than 3 months agoInitials hiddenSource: Partner
Less than 3 months agoInitials hiddenSource: Partner
Less than 3 months agoInitials hiddenSource: Partner
Less than 3 months agoInitials hiddenSource: Partner
Less than 3 months agoInitials hiddenSource: Partner
Less than 3 months agoInitials hiddenSource: Partner
Less than 3 months agoInitials hiddenSource: Partner
Less than 3 months agoInitials hiddenSource: Partner
How soon can I make an appointment with Dr. Helen Fure?
Generally, Dr. Helen Fure has appointments available on Zocdoc within 1 week. You can see Dr. Fure's earliest availability on Zocdoc and make an appointment online.
Is Dr. Helen Fure accepting new patients?
Dr. Helen Fure generally accepts new patients on Zocdoc. You can see Dr. Fure's earliest availability on Zocdoc and schedule an appointment online.
Does Dr. Helen Fure accept my insurance?
Choose your insurance plan to verify if Dr. Fure is in-network.
Can I make an appointment with Dr. Helen Fure online?
Yes, you can make an appointment online with Dr. Fure using Zocdoc. It’s simple, secure, and free.
What practice does Dr. Helen Fure work with?
Dr. Helen Fure works with MyEyeDr..
Where is Dr. Helen Fure's office located?
Dr. Helen Fure's office is located at 55 Comfort Way, Lexington, VA 24450.
What languages does Dr. Helen Fure speak?
Dr. Helen Fure speaks English.
How do patients rate Dr. Helen Fure in reviews?
22 patients have reviewed Dr. Helen Fure. The overall rating for this doctor is 5/5. They have a 5/5 rating for bedside manner and a 5/5 rating for wait time. You can read individual reviews and ratings on their profile.